평창약초 브랜딩
청정자연 평창의 웰니스솔루션
Wellness Solution Company
Strategy
- - Brand Strategy
- - Art Direction
- - Naming
Branding
- - Logo
- - Graphic
- - Video
- - Website
- - Editorial
Campaign
- - SNS
- - Event
“평창약초”는 국제도시로 성장하는 평창의 대표적 특산물인 ‘산야초’의 원물과 가공품을 총괄하는 브랜드이다.
액션서울은 네이밍을 비롯한 통합적 브랜드 아이덴티티의 개발과 브랜드북, 홍보영상, 홈페이지 리뉴얼, SNS 운영 등 온.오프라인 홍보마케팅을 진행하였다. 평창의 맑고 깨끗한 자연환경을 바탕으로 한 “평창약초” 네이밍의 직관성을 그대로 시각화하여 브랜드 아이덴티티를 구축하고, 청정자연 평창을 대표하는 네 가지 약초, 산양삼, 오미자, 당귀, 약콩의 특징과 효능을 언어적, 시각적으로 효과적으로 전달하였다.
원물과 가공품의 촬영부터, 온.오프라인의 다양한 매체에 맞춰 표현하기까지. 브랜드의 진정성을 있는 그대로 전달하였다. “Pyeongchang Herb” is a brand that manages the raw materials and processed products of Sanyacho (Korean herb) of Pyeongchang, which has emerged as an international city by hosting one of the most successful Winter Olympics in history.
For this special herb, action seoul carried out a total brand solution including naming, brand identity development, brand book, promotional video, homepage renewal, and SNS promotion.
The brand name “Pyeongchang Medicinal Herb” was inspired by the image of unpolluted nature of the city so that it can directly and clearly conveys the medicinal effect specifically of the 4 representative herbs: Wild Ginseng, Schisandra Fruit, Angelica, and Medicinal Beans. To effectively deliver this, both explicit verbal and directive visualization was used with the clean and honest image. As a result, the brand's authenticity was well expressed, from the photographing of raw materials and processed products to the promotional materials according to various media both online and offline.
액션서울은 네이밍을 비롯한 통합적 브랜드 아이덴티티의 개발과 브랜드북, 홍보영상, 홈페이지 리뉴얼, SNS 운영 등 온.오프라인 홍보마케팅을 진행하였다. 평창의 맑고 깨끗한 자연환경을 바탕으로 한 “평창약초” 네이밍의 직관성을 그대로 시각화하여 브랜드 아이덴티티를 구축하고, 청정자연 평창을 대표하는 네 가지 약초, 산양삼, 오미자, 당귀, 약콩의 특징과 효능을 언어적, 시각적으로 효과적으로 전달하였다.
원물과 가공품의 촬영부터, 온.오프라인의 다양한 매체에 맞춰 표현하기까지. 브랜드의 진정성을 있는 그대로 전달하였다. “Pyeongchang Herb” is a brand that manages the raw materials and processed products of Sanyacho (Korean herb) of Pyeongchang, which has emerged as an international city by hosting one of the most successful Winter Olympics in history.
For this special herb, action seoul carried out a total brand solution including naming, brand identity development, brand book, promotional video, homepage renewal, and SNS promotion.
The brand name “Pyeongchang Medicinal Herb” was inspired by the image of unpolluted nature of the city so that it can directly and clearly conveys the medicinal effect specifically of the 4 representative herbs: Wild Ginseng, Schisandra Fruit, Angelica, and Medicinal Beans. To effectively deliver this, both explicit verbal and directive visualization was used with the clean and honest image. As a result, the brand's authenticity was well expressed, from the photographing of raw materials and processed products to the promotional materials according to various media both online and offline.
Client : Pyeongchangherb
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Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Design & Managing : Deokwoo Kim
Naming : action seoul
Film & Edit : Jaewoong Park
Photography : Deokwoo Kim
Design : Koojong Kang, Hyeongyeong Kim
