양지리 철새마을 프로젝트
디자이너는 빠져라!
Design by Residents
Strategy
- - Brand Positioning
- - Art Direction
Branding
- - Naming
- - Identity
- - Character
- - Package
DMZ에 인접한 겨울철새의 대표적 서식지인 철원의 양지리철새마을에 건축, 조경, 생태, 지역커뮤니티, 교육 전문가, 브랜딩 전문가들이 모여 지역주민들이 주체가 될 수 있는 ‘마을만들기 프로젝트’를 진행하였다.
액션서울은 차별화되는 마을 브랜딩을 위하여 지역주민들의 자발적 참여를 유도하고 그들의 작업이 최종결과물에 적극적으로 반영이 될 수 있는 프로세스를 디자인하였다. In Yangji-ri migratory bird village in Cheorwon, the representative winter habitat of migratory birds near DMZ(demilitarized zone) in Korea, action seoul worked on a new village-branding where the residents played important roles cooperating with national experts in architecture, landscaping, ecology, local community, education, and brand management.
For unique village-branding, action seoul triggered the local people’s voluntary participation so that their meaningful ideas and activities could be reflected on the output.
액션서울은 차별화되는 마을 브랜딩을 위하여 지역주민들의 자발적 참여를 유도하고 그들의 작업이 최종결과물에 적극적으로 반영이 될 수 있는 프로세스를 디자인하였다. In Yangji-ri migratory bird village in Cheorwon, the representative winter habitat of migratory birds near DMZ(demilitarized zone) in Korea, action seoul worked on a new village-branding where the residents played important roles cooperating with national experts in architecture, landscaping, ecology, local community, education, and brand management.
For unique village-branding, action seoul triggered the local people’s voluntary participation so that their meaningful ideas and activities could be reflected on the output.
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Design by Resident ‘Yangji-ri migratory bird village’
Client : Cheorwon Province
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Creative Direction & Design : Jangsub Lee
Project Managing : Hyosub Lee
Design : Giin Han, Kisang Gio, Minah Hong
Illustration : Minah Hong
Editorial Design : Studio mim
