4th DMZ Documentary Film Festival
다큐멘터리 영화제도 충분히 재밌다.
The documentary film festival is fun too.
Strategy
- - Brand Positioning
- - Art Direction
Branding
- - Identity
- - Graphic
- - Event Space Design
- - Application
DMZ국제다큐멘터리영화제는 4회 행사 개최를 준비하며 다큐멘터리라는 장르의 한계를 넘어 대중적인 문화행사로 성장하는 변화의 시점으로 삼았다.
액션서울은 영화제를 상징하는 ‘흰 기러기’에 유머와 스토리를 부여하며 BI리뉴얼을 진행하였고, 영화제 전반의 일관된 아트디렉션과 홍보마케팅 기획을 담당하였다. DMZ International Documentary Film Festival, entering the 4th year, took the opportunity to transform its generic nature from a documentary film event to a pop culture event.
action seoul planned the Brand Identity renewal to add humor and stories to ‘snow goose,’ the symbol of the festival. Consistent art direction and marketing promotion on the overall film festival were also carried out.
액션서울은 영화제를 상징하는 ‘흰 기러기’에 유머와 스토리를 부여하며 BI리뉴얼을 진행하였고, 영화제 전반의 일관된 아트디렉션과 홍보마케팅 기획을 담당하였다. DMZ International Documentary Film Festival, entering the 4th year, took the opportunity to transform its generic nature from a documentary film event to a pop culture event.
action seoul planned the Brand Identity renewal to add humor and stories to ‘snow goose,’ the symbol of the festival. Consistent art direction and marketing promotion on the overall film festival were also carried out.
_07.jpg "../../data/contents/20190409110146dmz-docs-2012_layout(수정)_07.jpg")
_10.jpg "../../data/contents/20190409110155dmz-docs-2012_layout(수정)_10.jpg")
4th DMZ Documentary Film Festival
Client : Gyeonggi Content Agency
_
Creative Direction & Design : Jangsub Lee
Design : Minah Hong
Editorial Design : Studio mim
Installation : Sun Design
